Generative AI can produce text, images and ideas fast, but South Africa’s copyright framework is still built around human authorship and originality, which creates real uncertainty about who can claim rights in AI-generated output. That uncertainty matters if you plan to publish, license, or protect what you create, and it does not remove the risk of infringing someone else’s copyright. Read the full De Rebus article for a clear breakdown of the current position and the practical steps that help when AI is part of your workflow.